Teams are given a 3D object as a canvas, black and white and primary colours. Explore basic information about contrast, artistic style, and colour theory. Learn about the relationship between colours and our emotions and feelings. The team determines the customer profile and then how it will be coloured. Decide on an associated artistic style, draw a sketch plan, and paint the artwork. After completion, participants walk through the artwork and discuss the characteristics of the profiled customer.
In Think Art, participants learn about the relationship between colour and emotion. They approach customer profiling in a lighthearted and discussion-provoking way. Articulating customer profiles unleashes your creativity. For a team to be successful, individuals must listen to each other, respect differing opinions, and reach a common consensus within a limited time.