In Commercial Break, teams take on the role of an advertising agency and hone their teamwork skills while producing compelling advertising. Each team is given the theme of an advertisement to create and the materials, including props and a tablet or camera, to produce it. Teams begin to plan, discuss ideas, and write scripts. They draft the commercial outline on the storyboard, find props, choose a filming location, choose the music, and decide on roles and responsibilities. The teams shot each scene in sequence, adapting their plans to the realities of filming.
LEARNING OUTCOMES
Commercial break is a very enjoyable and informal way to explore key issues with a group. Summary for ads that can explore a company's products or services, poke fun at competitors, or are designed to provide a strong internal message about teamwork, values and customer service. Teams use creativity, effective communication, and strategic planning to translate the summary into key messages and a meaningful and powerful plot. Team dynamism and project management skills are required to complete projects efficiently and on time.
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