Home / Team Building Podcast / Alex ten Klei

Alex ten Klei

Chief Play Officer

Alex ten Klei, Chief Play Officer,  joins our podcast from the Netherlands to chat with Rich about his start in the team building industry.  At first, he started with a kite surfing school and a shop for kite equipment. Alex realized this was not going to support himself for life due to the short summer season in the Netherlands, so he developed company away days at the beach to extend the season.

Alex started on his own, and gradually there were more instructors, more different programs, and they became a team. Windshift was the second company in the Netherlands to offer Blokarting, which was a huge step at the time, now there are over 20 companies offering this fantastic activity. It was a great challenge to invent new and exciting programs each year to keep a competitive advantage.

Early 2015 Alex joined Catalyst Global to be able to offer programs year-round and to focus more on developing skills by having fun. Many years ago they were training kids by what is now known as gamification. The tools and the audience may have changed but the basics have always stayed the same. Always fascinated by learning, Alex is still finding ways to include playing but now in day to day business world.

" If you do a highly competitive game, it’s great for team spirit, but not necessarily to become a better team."

Sit back relax and enjoy ....


the team building podcast

Team Building Around the World

The Team Building Podcast brings you inspiration, ideas and best practice from a variety of people involved in the team building industry.  You'll meet game creators, activity facilitators, business owners and a whole bunch more from a variety of places around the globe.

Thanks to David Goldstein from Team Bonding, Catalyst USA for his investment and drive to make this podcast possible.

Grab a coffee, sit back relax and enjoy. Listen on: 

Apple Podcast | Spotify