Conquistar Catalyst Brazil Transforms AVERT Convention Into a World Cup–Style Team Experience

Client Context

On March 25, 2026, AVERT brought together approximately 400 participants for its annual convention at Vale Suíço Resort. Seeking a more innovative and immersive format, the organisation wanted to move beyond a traditional conference experience and create an event that would actively engage delegates through participation, teamwork and shared challenges.

Inspired by the dynamics and excitement of the FIFA World Cup, the large-scale football-inspired event mirrored the intensity, strategy and collaboration found in elite football competitions.

For this reason, AVERT partnered with Conquistar Jogos Corporativos, Catalyst Global’s partner in Brazil, to deliver GOALL! — a large-scale football-inspired team building experience fully customisable for large-scale events, that transformed the convention into a high-performance competition.

The challenge was to create a football-inspired experience that would:

• Engage a large audience in a highly interactive format
• Strengthen collaboration and communication across teams
• Encourage strategic thinking and decision-making under pressure
• Reinforce the importance of alignment and collective effort
• Deliver a memorable and energising convention experience

Program Objectives

1. Create a fully immersive convention experience
   Transform the event into a dynamic, engaging journey inspired by the atmosphere of a World Cup.
2. Strengthen teamwork and collaboration
   Encourage participants to work together strategically while balancing competition with collective success.
3. Develop decision-making under pressure
   Challenge teams to think quickly, adapt continuously and execute effectively in fast-paced situations.
4. Reinforce alignment and shared purpose
   Demonstrate how communication, coordination and collaboration drive stronger outcomes.

Program Design & Delivery

Activity: GOALL!! (a Catalyst Global partner product created by Conquistar, Catalyst Brazil)
Participants: Approximately 400 delegates across 27 teams
Format: Large-scale football-inspired team competition

To begin with, the experience opened with a plenary session that introduced participants to the objectives, format, and competitive dynamics of the day.

To immediately build energy and engagement, teams first participated in an interactive football-themed quiz that established initial rankings and sparked competitiveness from the outset.

Then, the teams entered a critical strategic-planning phase. Each group assessed strengths, assigned roles, defined priorities, and developed a tactical approach to maximise their score across multiple simultaneous challenges throughout the resort.

Inspired by the world of football, the activities combined strategy, creativity and practical execution. Teams faced challenges such as building balanced squads with limited resources, developing sponsor marketing strategies and constructing stadium models.

At the same time, participants strengthened team identity by creating their own anthems, crests and jerseys — reinforcing belonging, culture and team spirit.

As the competition intensified, practical football-themed challenges brought energy levels even higher. Penalty shootouts, technical circuits, goal-finishing challenges, and ball-control tests placed teams under pressure, requiring focus, emotional control, and rapid decision-making.

One of the most impactful moments came from creating a large collaborative mosaic, in which all 27 teams had to work toward a shared outcome. The activity demonstrated how meaningful results depend on alignment, communication and collective effort.

Following the morning session, participants enjoyed a coffee break while scores were compiled. The experience then transitioned into a guided debrief, where teams reflected on the behaviours, decisions and collaboration patterns that contributed to success throughout the day.

The programme concluded with a final ranking announcement and award ceremony, recognising teams for their strategy, execution and collaborative performance.

Outcomes & Feedback

The GOALL! experience successfully transformed the AVERT convention into a highly engaging and memorable large-scale team event.

Participants remained fully immersed throughout the experience, demonstrating strong levels of energy, collaboration and strategic engagement across all activities.

Key outcomes included:

• High levels of engagement across a 400-person audience
• Strong collaboration and communication between teams
• Increased focus on strategy, adaptability and decision-making under pressure
• A visible sense of team identity and belonging
• Powerful demonstration of collective effort through the collaborative mosaic activity

The combination of competition, creativity and reflection ultimately helped participants experience firsthand how performance is shaped not only by individual talent, but by alignment, communication and teamwork.

Key Takeaway

In conclusion, GOALL! demonstrated how football provides a powerful framework for exploring teamwork, strategy and performance in a corporate environment.

By transforming the convention into an immersive World Cup–style competition, Conquistar Jogos Corporativos helped AVERT create an energising large-scale experience where collaboration, communication and collective intelligence became the true measure of success.