Catalyst Global is proud to spotlight a major strategic transformation in Belgium’s event and communication sector.
When you’ve been a trailblazer in live experiences for three decades, evolution isn’t optional; it’s inevitable. That’s exactly the mindset driving Event Masters, one of Belgium’s most respected event organisations and a longstanding Catalyst Global partner. The company has restructured into Group Event Masters (GEM), comprising three specialised brands: Event Masters, Runmate, and Team Masters.
At the heart of this transformation lies the new brand Team Masters, now established as Belgium’s leading teambuilding agency. Its focus is to design innovative, sustainable, and high-impact experiences that bring teams closer together in spirit, strategy, and performance.
From a Department to a Dedicated Brand
Over the years, the team building department at Event Masters has grown into a national reference, delivering hundreds of team building events annually for corporate clients, government bodies, and NGOs.
But in 2025, Event Masters took things further: the launch of the dedicated Team Masters brand with a clear identity and mission of its own, supported by the group’s creative, operational, and logistical powerhouse.
“We wanted to create a brand that doesn’t just organise teambuildings, but builds experiences that make people feel part of something bigger,” explains Stéphanie Le Clef, Head of Team Masters. “When teams reconnect, companies move forward. That’s our mission.”
"t promises “conferences with impact” by rethinking formats, content, and the attendee experience to drive change.
Strengthening Bonds Through Catalyst Collaboration
Team Masters’ next chapter is also deeply tied to its Catalyst Global partnership. As the exclusive Catalyst partner in Belgium, the agency has direct access to the most innovative and proven team concepts, from creative problem-solving games to purpose-driven experiences that foster inclusion, communication, and performance.
“Catalyst’s global community gives us the chance to continuously innovate and share best practices with some of the brightest minds in the industry,” says Johnny Machiels, Partner at Group Event Masters and responsible for Team Masters. “It’s not just about adopting programs, it’s about co-creating, testing, and localising them for our market. That collaboration keeps us sharp and inspired.”
#1 in Belgium
Today, Team Masters proudly holds the number one position in the Belgian team building market, combining deep local expertise with a global mindset. The team’s ambition is clear: to reaffirm its leadership at home while growing together with other Catalyst partners worldwide through shared innovation, co-created formats, and joint international projects.
Congratulations from Catalyst Global
Catalyst Global extends heartfelt congratulations to Group Event Masters on the successful launch of Team Masters. This transformation reflects a forward-thinking vision and an unwavering commitment to excellence in team building. We’re proud to collaborate with such an innovative partner driving meaningful change in Belgium and beyond.
