About
Hit Factory is a creative team-building activity where participants create lyrics, compose a song, and produce a music video in just 2-3 hours using AI-powered tools. The experience begins with an inspiring video on the history of music creation. Teams then scan QR codes linking to step-by-step guides on video production and AI tools that support each stage of the process. Designed to be fully digital, Hit Factory minimises paperwork for a seamless and engaging experience.
The process is divided into four key stages:
- Creating the lyrics
- Learning video production skills using an app
- Composing the soundtrack with AI tools
- Shooting and producing the music video
The challenge begins with teams splitting into two groups—one crafting lyrics while the other learns video production. They then reunite to generate a song using a music creation chatbot, adjusting genre, mood, and style, with up to 10 variations before selecting the final version.
Next, teams produce their music video in TikTok, downloads it, and submits it for viewing and voting. At the session’s end, all videos are showcased, and participants vote to crown the best Hit Song!
