Teams design and produce a TV commercial with AI assistance
About this product
Teams explore the world of advertising and create an award-winning commercial, using Artificial Intelligence to enhance creativity and productivity from brainstorming to final screening.
Commercial Break AI is a team building activity utilising AI where participants are divided into smaller teams or agencies, each working with the same brief or a set of objectives that cover different messages. Teams will create a strategy, storyboard, and script, using Artificial Intelligence tools to enhance every step of the production.
Brainstorming ideas and script: Teams can use AI-powered tools to generate fresh ad concepts and refine their scripts. Storyboarding and visual planning: Tools like Canva AI and Storyboard That enable teams to visualise their ad sequences quickly. Video editing: AI-driven platforms such as Runway ML and Magisto can automate video editing and improve video quality. Voiceovers and sound design: Artificial Intelligence-powered tools like ElevenLabs and AIVA generate realistic voiceovers and background music to enhance the commercial’s appeal. Audience engagement and market analysis: AI sentiment analysis tools like MonkeyLearn can help teams predict audience reactions, ensuring the message resonates effectively. Project and time management: AI-driven tools such as Notion AI and Trello AI streamline planning, communication, and coordination among teams. Ad performance optimisation: Teams can use Google Ads AI to fine-tune messaging and audience targeting to drive better results post-production.
LEARNING OUTCOMES
This competitive team building utilising AI encourages participants to collaborate creatively while using AI tools to enhance their productivity. By developing a commercial, teams will improve their strategic thinking, creativity, and project management skills. The activity fosters teamwork, problem-solving, and effective communication, while also demonstrating how Artificial Intelligence can optimise processes and drive better results. Ultimately, participants will gain practical insights into leveraging technology for enhanced creativity and efficiency in real-world scenarios.
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