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Commercial Break AI

Teams create a high-impact commercial using AI as a creative accelerator from brief to screening.

About this product

Teams step into the world of advertising to create a high-impact commercial, using practical AI tools to enhance creativity, accelerate production and strengthen collaboration from initial brief to final screening.

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Overview

Commercial Break AI is a next-generation team building experience that combines creative collaboration with practical artificial intelligence tools. Designed for organisations navigating innovation, digital transformation and modern communication challenges, this program turns AI from a theoretical discussion into a hands-on creative accelerator.

Teams work as advertising agencies, responding to a live brief aligned to business strategy, brand positioning or conference themes. Within a defined timeframe, they develop a concept, structure a message, film scenes and use AI-enabled tools to refine and enhance their final commercial. The result is a fast-paced, energising experience that strengthens collaboration while building real confidence in the use of applied AI

A Modern Evolution of a Classic Experience

Commercial Break has long been one of Catalyst’s most engaging creative challenges. Commercial Break AI evolves the format to reflect how content is created in today’s world — agile, iterative and enhanced by technology. Filming is flexible. Editing is intelligent. AI supports ideation, message clarity, visual refinement and efficiency. However, creative direction, decision-making and performance remain entirely human-led. Participants experience first-hand how AI can accelerate productivity without replacing judgment, originality or accountability.

Business Relevance & Impact

Commercial Break AI is particularly powerful for organisations exploring:

  • AI adoption and digital transformation
  • Innovation and creative thinking
  • Brand clarity and internal communication
  • Leadership agility
  • Cross-functional collaboration
  • Working effectively under time pressure

Rather than teaching technology, the program demonstrates behavioural capability. Participants learn how to integrate AI tools into a collaborative process while maintaining clarity of purpose and a strong human connection.

commercia break AI assisted creative team building

How This AI Team Building Experience Works

The journey moves rapidly from brief to screening. Teams interpret the objective, define the audience and positioning, and explore creative directions. AI tools are used to test messaging, generate variations and accelerate refinement. Production takes place in parallel. Scenes are filmed in any order, while team members simultaneously enhance visuals, add titles, refine tone and improve pacing using accessible AI-supported platforms. The program concludes with a screening and awards ceremony, creating a shared celebration and highly memorable outputs that reinforce key business themes.

Designed for Scale

The program can be delivered for small leadership groups or large conference audiences. It is suitable for executive teams, cross-functional departments, graduate cohorts and innovation forums. Typical duration ranges from 90 minutes to three hours, depending on depth and objectives.

Outcomes

Commercial Break AI develops:

  • Stronger collaboration under pressure
  • Clearer communication and message discipline
  • Greater confidence using AI tools, Improved role clarity and accountability
  • Agile decision-making
  • Creative problem-solving
  • Balanced human–AI partnership.

Participants leave with practical insight into when AI adds value and when human creativity must lead.

commercial break AI assisted team building activity

Why It Matters Now

As organisations integrate AI into everyday workflows, the real challenge is not access to tools, it is capability and confidence. Commercial Break AI builds both. By combining creativity, collaboration and technology in a structured environment, teams experience how AI enhances productivity without diminishing human connection.

This is team building designed for the future of work.

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