Teams develop and market a fragrance with AI-powered insights
About this product
Teams create and blend a unique fragrance, using AI to assist with scent selection and mood board creation, before designing a targeted marketing campaign.
Essence of Excellence AI challenges teams to think like professional alchemists with the assistance of artificial intelligence. Using ChatGPT, teams receive AI-generated scent suggestions based on a client profile, with breakdowns of high, mid, and base notes. AI also provides an initial mood board to spark creativity. However, final decisions remain entirely human-driven. With research accelerated by AI, teams can take on an optional challenge—creating two perfumes, one with AI assistance and one without—to compare results in the final judging.
LEARNING OUTCOMES
Essence of Excellence AI provides a fun context to explore company values and customer satisfaction, network or improve team communication. Teams are required to understand the emotions and motivations of their target market in order to capture its essence with a bespoke scent and a creative brand. By blending human intuition with AI insights, teams sharpen decision-making skills, explore diverse perspectives, and develop innovative marketing strategies.
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